Last updated: 21 July 2026

1. General Provisions

1.1.  This Privacy Policy describes how SIA “amalgam audio”, registration No. 40203260044, registered address “Bernsoni”, Bukulti, Garkalnes pagasts, Ropažu novads, LV-1024, Latvia (hereinafter also – the “Data Controller”), obtains, processes and stores the personal data that the online store Amalgam Audio (amalgamcaptures.com) obtains from its customers and from persons who visit the website (hereinafter – the “Data Subject” or “you”).

1.2.  Personal data is any information relating to an identified or identifiable natural person, i.e., the Data Subject. Processing is any operation performed on personal data, such as collection, recording, alteration, use, access, deletion or destruction.

1.3.  The Data Controller observes the data processing principles set out in the legislation and is able to confirm that personal data is processed in accordance with the applicable law, in particular the General Data Protection Regulation (EU) 2016/679 (“GDPR”).

2. Obtaining, Processing and Storing Personal Data

2.1.  The Data Controller obtains, processes and stores personal data primarily through the online store website and by e-mail.

2.2.  By visiting and using the services provided in the online store, you agree that any information provided is used and managed in accordance with the purposes set out in this Privacy Policy.

2.3.  The Data Subject is responsible for ensuring that the personal data submitted is correct, accurate and complete. Knowingly providing false information is considered a breach of this Privacy Policy. The Data Subject is obliged to notify the Data Controller without delay of any changes to the personal data submitted.

2.4.  The Data Controller is not liable for any loss caused to the Data Subject or to third parties resulting from the submission of false personal data.

3. Processing of Customer Personal Data

3.1.  The Data Controller may process the following personal data:

3.1.1.  Name, surname;

3.1.2.  Date of birth;

3.1.3.  Contact details (e-mail address and/or telephone number);

3.1.4.  Transaction data (goods purchased, delivery address, price, payment information, etc.);

3.1.5.  Any other information submitted to us while purchasing the services and goods offered on the website or when contacting us.

3.2.  In addition to the above, the Data Controller has the right to verify the accuracy of the data submitted using publicly available registers.

3.3.  The legal basis for the processing of personal data is Article 6(1)(a), (b), (c) and (f) of the General Data Protection Regulation:

(a)  the Data Subject has given consent to the processing of their personal data for one or more specific purposes;

(b)  processing is necessary for the performance of a contract to which the Data Subject is a party or in order to take steps at the request of the Data Subject prior to entering into a contract;

(c)  processing is necessary for compliance with a legal obligation to which the Data Controller is subject;

(f)  processing is necessary for the purposes of the legitimate interests pursued by the Data Controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the Data Subject which require protection of personal data, in particular where the Data Subject is a child.

3.4.  The Data Controller stores and processes the Data Subject’s personal data for as long as at least one of the following criteria applies:

3.4.1.  the personal data is necessary for the purposes for which it was received;

3.4.2.  for as long as the Data Controller and/or the Data Subject may realise their legitimate interests in accordance with the procedure laid down in external regulatory enactments, such as submitting objections or bringing or conducting a claim in court;

3.4.3.  for as long as there is a legal obligation to store the data, such as under the Law on Accounting;

3.4.4.  for as long as the Data Subject’s consent to the relevant processing of personal data is in force, unless there is another lawful basis for processing.

Once the circumstances referred to in this clause cease to exist, the storage period of the Data Subject’s personal data also ends, and all relevant personal data is irretrievably deleted from computer systems and from electronic and/or paper documents that contained the relevant personal data, or such documents are anonymised.

3.5.  In order to fulfil its obligations towards you, the Data Controller has the right to transfer your personal data to cooperation partners and data processors who carry out the necessary data processing on our behalf, such as accountants, courier services and payment service providers. Upon request, we may transfer your personal data to state and law-enforcement authorities in order to defend our legal interests where necessary, by drawing up, submitting and defending legal claims.

3.6.  When processing and storing personal data, the Data Controller implements organisational and technical measures to ensure the protection of personal data against accidental or unlawful destruction, alteration, disclosure and any other unlawful processing.

4. Cookies and Third-Party Tools

4.1.  The website uses cookies and similar technologies. Cookies are small data files stored on your device that allow the website to function correctly, to remember your preferences, and to analyse how the website is used. You can manage or disable cookies through your browser settings and through the cookie consent banner on the website.

4.2.  The Data Controller uses the following categories of cookies:

4.2.1.  Necessary (functional) cookies – required for the correct operation of the website and to remember your cookie preferences. These cookies are used on the basis of the Data Controller’s legitimate interest.

4.2.2.  Analytics cookies – used to collect information about how visitors use the website, such as the number of visitors and the most popular pages, in order to improve the website. These cookies are used only with your consent.

4.2.3.  Marketing and advertising cookies – used by us and our partners to display relevant advertising, to measure the effectiveness of campaigns, and to deliver more personalised marketing content, including retargeting. These cookies are used only with your consent.

4.3.  To provide the functions described above, the website uses third-party tools and services for web analytics, email and SMS marketing, and online advertising and conversion tracking. These third parties act as independent controllers or as our processors and may set their own cookies and receive certain data (such as device and browser information, IP address, and interactions with the website) in accordance with their own privacy policies. Where required, such tools are activated only after you give consent through the cookie consent banner.

4.4.  Some of these third-party providers may process data outside the European Economic Area. In such cases, the Data Controller ensures that appropriate safeguards are in place, such as the European Commission’s Standard Contractual Clauses.

4.5.  You may withdraw your consent to analytics and marketing cookies at any time via the cookie settings on the website.

5. Rights of the Data Subject

5.1.  In accordance with the General Data Protection Regulation and the legislation of the Republic of Latvia, you have the right to:

5.1.1.  access your personal data, receive information about its processing, and request a copy of your personal data in electronic format, and the right to have this data transferred to another controller (data portability);

5.1.2.  request the rectification of incorrect, inaccurate or incomplete personal data;

5.1.3.  erase your personal data (“right to be forgotten”), except in cases where the law requires the data to be retained;

5.1.4.  withdraw your previously given consent to the processing of personal data;

5.1.5.  restrict the processing of your data – the right to request that we temporarily cease processing all of your personal data;

5.1.6.  lodge a complaint with the Data State Inspectorate (Datu valsts inspekcija), the supervisory authority in the Republic of Latvia.

You may submit a request to exercise your rights by sending it electronically to our customer support at info@amalgamcaptures.com, or in person at the registered address “Bernsoni”, Bukulti, Garkalnes pagasts, Ropažu novads, LV-1024, Latvia.

6. Final Provisions

6.1.  This Privacy Policy has been drawn up in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation), as well as the applicable laws of the Republic of Latvia and the European Union.

6.2.  The Data Controller has the right to make changes or additions to this Privacy Policy at any time and without prior notice. Amendments take effect once they are published on the website amalgamcaptures.com.